Abbelen - professionals with a profile

As a production company, we are able to run an active product-range policy. In other words, we can optimise production processes at short notice and adapt product development to the changes in consumers' habits. The welcome result is an increasing demand that we are pleased to meet. 

The competitive position of our company on the market is based on a progressive attitude of the management. We deal constantly with the application of new technologies and processes for product manufacture. We naturally also keep an eye on customers' requirements. Past experience and secured standards in the handling of business processes are also an important factor in our decision-making. In addition, long-term corporate planning forms the foundation for a balanced and secured expansion. We have quickly recognised that it is nowadays a question of manufacturing products that offer consumers considerable relief in food preparation and consumption.

Our bestsellers in Germany include the classically pre-fried pork burgers in various versions, other burgers and our range of snack products. Each product has been designed in line with market conditions, from the product idea through to its presentation. The packaging design is intended to give consumers a maximum of information and transparency. A clear aroma-protection packaging and concise and brief product and preparation information on the label do justice to this claim. Likewise, the product-related nutritional information, which is interesting for many consumers, is shown. Consumers' opinions are our elixir. This is why we permanently have consumer surveys done. This is the only way for us to see whether consumers want changes with regard to the kind of product and/or taste requirements. The knowledge obtained from these surveys is then immediately included in new product developments.